Marketing Director with eight years of progressive experience. I am fueled by the opportunity to learn and gain new skills in my career. I have a track record of effectively working at warp speed, organizing chaos and creating innovative experiences across traditional, digital and physical platforms. I thrive at paving roads through uncharted territories and don't accept 'the way it's always been done' as the way it should be done.
Director of Marketing
September 2015 – present
Responsible for creating and establishing strategic communications plans designed to capitalize on market opportunities and generate demand. Create marketing and event branding for multiple corporate events, manage website development and marketing collateral.
Product Development Manager
Apr 2013 – October 2015
Collaborate with personal development thoughts leaders to create motivational tools that inspire others to become happier, healthier more productive individuals. My primary focus is on digital course development and automated marketing campaign creation. I also manage our book publishing, CD/DVD creation and sales tool development. I develop products from concept to consumer, including product design, production, sales funnel creation, PR and marketing. I have successfully launched multiple eCommerce sites, blogs and promotional websites. Manage and improve processes with keen attention to budgets, time frames, quality, and industry guidelines and regulations.
Marketing & Events Manager
Mar 2011 – Apr 2013
Responsible for developing and executing marketing strategy to drive revenue for client online stores and retail sales at events. Developing marketing strategy via customer profiling, management of analytics and campaign response reporting. Working collaboratively with sales team to develop and execute a strategic marketing plan for all B to C customer websites, events and new product launches.
• Managing merchandising of online and retail stores including visual merchandising, product photography, catalogs, and SEO-driven product descriptions.
• Developing design and copy for email campaigns to drive customers to 10+ online stores
• Managing marketing for retail pop-up shops (up to 10,000 sq. ft. in size) by creating signage, promotional flyers, discounts, giveaways, social media campaigns, etc.
• Working with event venues to coordinate logistics of events all over the U.S. and Canada.
• Oversee print production of both corporate and client marketing materials
• Onboarded new iPad-based POS system to turn our retail pop-up shops into a more mobile, user-friendly environment with increased speed of checkout
Director of Marketing
Nov 2008 – Jan 2011
Dallas based network marketing company specializing in the manufacturing, marketing, and distribution of premium, properly formulated wellness products.
I was responsible for marketing EIRO's line of products via online and in-print outlets. Responsibilities included developing and maintaining company image; PR management; sales tool design; creating email marketing campaigns; search engine optimization; developing social media strategies via Facebook, Twitter and WordPress; creating, maintaining, and regularly contributing to corporate blog; supervising online store; maintaining and developing new content for web site; programming a completely new and innovative replicated website system for field sales; special event planning for both small and large scale events; managing partner relationships.
Dallas Showroom Manager
Jan 2007 – Aug 2007
Lululemon Athletica is an athletic wear brand known for making technical clothing for yoga, running, working out and most other sweaty pursuits. I helped launch the lululemon athletica brand in the Dallas market through grassroots marketing efforts and a whole lot of Dallas love.
University of Texas at Dallas
Naveen Jindal School of Management
Bachelors of Science Business Administration
2004 - 2007